Integrate Inbound and Outbound
Voice Services to Add a Powerful Punch.

Welcome to the future of telemarketing. By leveraging your existing database, new transactions can be generated quickly via inbound, outbound and mobile marketing.
Inbound Phone	Unique toll free numbers can be assigned to track each individual campaign performance. True Return On Investment data is captured and delivered, combining online and inbound phone results. This data is used for marketing analysis and multi-channel media buying. Inbound call services include Interactive Voice Response (IVR) and/or Live Agent. IVR is an inexpensive medium for capturing transactions quickly, while live agent is typically suitable for higher-ticket items with a more complex sales process. By integrating up-sell and cross-sell offers within your campaigns, you can turn this cost center into a profit opportunity.
Outbound Phone	Due to the regulations currently in place around outbound telemarketing, the outbound phone channel is primarily restricted to live operator calls to active customer or inquiry databases. By combining with other channels, such as Email and Direct Mail, outbound phone is an effective way to reinforce your message and drive additional sales.
Mobile Marketing	This relatively new medium is quickly garnering attention due to its intrusive nature, 100% open rate and offer-driven response rates. Ideal for geographically-targeted offers with drive to retail. Also works well with a live agent outbound call to responders.

3 Best Practices
for Integrating Voice Services With Your Campaign

Integrate a Toll Free Number with Interactive Voice Response (IVR) with all campaigns. Perhaps the most basic practice is also the most important. Typically increases responses 30% to 40% vs. drive to Internet only.
Use Real-Time Append Data to gather additional information about your customers. We typically see a 30% to 50% match rate when appending phone or demographic data based on a real-time lookup.
Leverage Transactional Touchpoints. Outbound voice campaigns are a highly effective way to generate new transactions quickly.