Transactional Web Sites
Achieve an Outstanding Conversion Rate With Best Practices based on Years of Testing

Though the use of proven psychological techniques and muti-variant A/B split testing, we are able to create web sites that deliver a high conversion rate at launch, and consistently improve that result over time.

Building Your Site
In as little as 3 business days, your custom, transactional web site can be launched. Content is developed by first defining your Unique Selling Proposition (USP), then creating unique selling features by integrating language that makes readers want to buy. Design and imagery are selected using the same process, and finally we integrate online elements, combining Search Engine Optimization (SEO) best practices and other techniques based on years of testing. Examples include careful placement of the "Order Now" button beneath order forms, form field order and alignment. The net result is a web site that is optimized at launch.

Optimizing Revenue
While we use many metrics to measure a web site's success, we most often base success on one statistic: Revenue Per Visitor. This calculation is relatively easy to determine and sets a baseline for expectations for the life of your marketing campaign. Even before your site launches, we'll help develop a target Revenue Per Visitor goal. Once launched and the initial results are in (typically occurs during the first week of your campaign) we'll then recommend additional techniques and testing that can be done to further optimize revenue.

Transaction Fulfillment
Transactions are typically delivered via batched fulfillment at the Fulfillment national or local level using AES 128 bit encryption. Typically, fulfillment houses have unique requirements. These requirements are discussed during the initial discovery phase and included with the web site build. You'll also have access to a secure set of online tools that allow anytime-access for reporting and fulfillment. In the event you need data recovery or backup, our standard solution allows 14-day data backup, down to the file level.

How We Develop
Web Sites That Generate High Conversion Rates

      1. Define Your Product's
        Unique Selling
        Proposition (USP).
      2. Develop Content
        Using SEO Best Practices &
        Psychological Techniques
        That Turn Readers
        Into Responders.
      3. Create Graphic Elements
        That Tie Into the Design
        And Reinforce Your Brand.
      4. Integrate Online Marketing
        Techniques Based on
        Years of Testing.
      5. Measure, Launch and
        Continuously Improve
        Your Site.

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